How to make customers happy? WOW! Something every restaurant owner should explore about, however before covering the actual topic let’s focus on few facts and stats given below –
- Few Facts –
“It takes month to find a customer and seconds to lose one”
“Quality in a service or product is not what you put into it. It is what the customer gets out of it”
“Successful businesses thrive because of HAPPY CUSTOMERS. Make your customers happy and they’ll make you successful.”
“Satisfied customers who will spread word of mouth are the most powerful assets you have”
“I learned from my first restaurant: Make customers happy, make sure the customer comes back again. And automatically, success has followed me.”
- Few Stats –
It takes 12 positive experiences to make up for one unresolved negative experience.
It is 6-7 times more expensive to acquire a new customer than it is to keep a current one.
70% of buying experiences are based on how the customer feels they are being treated
From above facts and stats, it is very clear that ‘everything starts with the customer’. Yes, the success, the advertisement and the value to your quality service offered is driven by customers. May be now you are lost in questions like – ‘How to keep the customers happy?’, ‘How can we get ahead in innovation by doing this?’, because if we don’t someone else will. The answer is – to offer ‘BEST CUSTOMER SERVICE’.
Now we are sure you would be stuck to question – What customer service refers to?
Customer service is everything and anything that touches a customer – directly or indirectly. Customer service is more than just solving problems or addressing complaints. It is part of a holistic customer experience that is capable of providing a critical competitive advantage in today’s increasingly cluttered and commoditized marketplace. So how can one stand out in terms of customer service when talking about restaurants?
It’s technology! Technology separates an average company from a great company. This is the age of transformation i.e. everything and anything you want to do is wrapped with factor of ease. So what’s the ease factor in restaurant industry? It’s Restaurant Management Software.
Today most of the restaurant managers and employees spend most of time on tasks which are easily managed by software applications. By leveraging the software Penguin, restaurants can simplify their complex management and gain visibility into their data, which helps you into better decision-making. Penguin helps your restaurant by generating KOTs, preparing instant bills, taking and serving order, it dismisses the waiters work and helps you to focus on customer needs. Hence, less human errors and less the complaints. Moreover, it gives you an overview of empty and occupied tables in graphic format, so that you can efficiently manage the queues of waiting customers. WOW! This will help the restaurant owners to focus on their customers and this excellent customer service will be the word of mouth for everyone.
Yes! Today branding means customer satisfaction and this is only possible when you have a platform which easily helps you to create the success story of your restaurant. This ultra rich restaurant management app offers you a platform to make a good name and one that makes your restaurant business image.
Do you know? The stats tell that there is 5-20% -Probability of selling to a new prospect and 60-70% -Probability of selling to an existing customer. Which means never create a bad impression. However, in case if you have unhappy customers, take time to address unhappy customers and do every possible deed in your power to make the situation better. This is not just helpful keeping the business, but you even stay away from negative word of mouth exposure.
We know there are many who subscribe to the rule that service is a business cost, but the data shows that superior service is the best investment which can drive business growth.
Remember, “Investing in quality talent, and ensuring they have the skills, training and tools that enable them to empathize and actively listen to customers are central to providing consistently excellent service experiences.”
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